Coca-Cola’s CEO Muhtar Kent says the company’s social media spending represents 20 percent of their advertising budget, compared to just three percent of the total only 5 years ago. And in a surprising twist, he says “We have more than 33 million fans on the Coca-Cola Facebook page, the largest Facebook page of any single brand -- and it wasn’t even created by us.”
In February 2011, Mazda launched their first Facebook Check-in Deal, and tracked a 34% increase in sales of the company’s new Mazda MX-5 Miyako roadsters as a result -- significantly increasing dealer walk-in traffic and exceeding its sales target for the month.
Facebook as a marketing tool allows all business no matter what size to get a Social Media presence. A marketing platform where you can be right beside companies the size of Coca-Cola.
Do you want a Social Media Marketing Plan ? Contact us !!!
Speak soon,
Michael Becker
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