HOW TO GET STARTED WITH TWITTER

HOW TO GET STARTED WITH TWITTER

PROFILE PHOTO (73px x 73px, up to 700kb): Your profile photo is your brand identity. It is the image associated with all your Tweets.

BIO (up to 160 characters): Tell your story to profile visitors. Your bio is displayed on your profile header under your name and username.

PROFILE HEADER (JPG or PNG file, up to 5mb): Display your brand prominently and immediately engage with your profile visitors. To select from the pre-loaded themes or upload your custom image, visit the design tab within your Twitter settings page. Use the image cropper to make the best election. An automatic gradient will appear on the profile header. Image maps, animation or flash are not allowed.

The image maintains 2:1 aspect ratio on all screens (minimum 200px x 100px). The image is not interactive.

PROFILE BACKGROUND (JPG, PNG, or GIF file, up to 800kb): Create a rich experience for your profile viewers. Update the background image in the design tab of your Twitter settings. Image maps, animation or flash are not allowed. The image can be left, center or right aligned to give you more control and predictive placement of creative elements.

PINNED TWEET: Display the most important content on your profile. Select any of your Tweets to pin to the top of your profile timeline. Manage your pinned Tweets from the advertiser campaign dashboard. If you select more than one Tweet to pin, we will display the most popular Tweet.

TIPS TO ENHANCE YOUR PROFILE

Use your mobile device to update your profile page on the go.

Upload a prominent image in your header that reflects your brand or current campaign.

Choose a profile header that is 1252px x 626px for optimal display across all devices.

Pin your most important Tweet to the top of your profile timeline.

Update the background image and use the left and right side of the image to create an immersive experience for consumers.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0414900030 and we can have a chat.

http://michaelbeckersocialmediabusinessbooster.com.au/

Speak soon,

Michael Becker

HOW TO GET STARTED WITH TWITTER

HOW TO GET STARTED WITH TWITTER

PROFILE PHOTO (73px x 73px, up to 700kb): Your profile photo is your brand identity. It is the image associated with all your Tweets.

BIO (up to 160 characters): Tell your story to profile visitors. Your bio is displayed on your profile header under your name and username.

PROFILE HEADER (JPG or PNG file, up to 5mb): Display your brand prominently and immediately engage with your profile visitors. To select from the pre-loaded themes or upload your custom image, visit the design tab within your Twitter settings page. Use the image cropper to make the best election. An automatic gradient will appear on the profile header. Image maps, animation or flash are not allowed.

The image maintains 2:1 aspect ratio on all screens (minimum 200px x 100px). The image is not interactive.

PROFILE BACKGROUND (JPG, PNG, or GIF file, up to 800kb): Create a rich experience for your profile viewers. Update the background image in the design tab of your Twitter settings. Image maps, animation or flash are not allowed. The image can be left, center or right aligned to give you more control and predictive placement of creative elements.

PINNED TWEET: Display the most important content on your profile. Select any of your Tweets to pin to the top of your profile timeline. Manage your pinned Tweets from the advertiser campaign dashboard. If you select more than one Tweet to pin, we will display the most popular Tweet.

TIPS TO ENHANCE YOUR PROFILE

Use your mobile device to update your profile page on the go.

Upload a prominent image in your header that reflects your brand or current campaign.

Choose a profile header that is 1252px x 626px for optimal display across all devices.

Pin your most important Tweet to the top of your profile timeline.

Update the background image and use the left and right side of the image to create an immersive experience for consumers.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0414900030 and we can have a chat.

Speak soon,

Michael Becker

Building a Brand Awareness the Cost-Effective Way

Social Media

Building a Brand Awareness the Cost-Effective Way

Facebook used to just be a cool place to find your old school friends, but business is turning to the social media supersite, and others, in droves to utilise their power to spread brand awareness. In fact, the number of Australian visitors to social media sites is allegedly surpassing the number of people using search engines.

Did you know:
•    There are more than 800millionFacebook accounts users and half these people use the site daily
•    People spend more than 700 billion minutes per month on Facebook
•    The average user is connected to 80 community pages, groups and events
•    There are more than 200 million active users currently accessing Facebook on their mobile devices and those people are twice as active on Facebook as non-mobile users
•    Australians spend more time on Facebook (average seven hours, 19 minutes per month) than residents of the United States and Italy**

The goal of any social media campaign should be to build brand awareness. Should you expect a bucket load of sales through social media?  Generally, no. However, social media is the most cost-effective way to promote events, manage your reputation, care for your customers, hold competitions and create awareness. Don’t get us wrong, there will be some retailers for which social media can be held directly responsible for sales, but this will definitely not be the case for all.

Although social media sites offer ‘free’ and easy access, business owners need to look at the bigger picture before committing their staff to maintaining a social media presence for the business as it’s not as free as it looks and there can be other pitfalls.
Once you’ve committed to a social media presence, you should commit to engaging with the sites and your likers or followers on a daily basis. Regular posts or tweets and timely responses to other people’s comments form the basis of many successful pages as this is the best way to build meaningful relationships with your followers. But this all takes time. So your ‘free’ marketing channel just started costing you at the pay office.
The addictive nature of social media can also cost business owners in lost time as staff, who are supposedly ‘working’ on social media, find themselves instead chatting to their friends about what's happening this weekend. And if social media is new to your organisation, there are also going to be hours lost in training and finding your way around the finer details. Using all the features available on Facebook, for example, can turn your business page into a slick mini website - if you know how.
Ultimately, business owners have two choices; set up a clear social media strategy for their business, or outsource their social media public relations to an expert.
When considering an inhouse social media policy, business owners should clearly specify who is in charge, what can be said on the business site/s and how many times per day/week you will post. Sharing the administration rights can alleviate the burden on any one person, but the roles and responsibilities must be individually identified.
But if this all seems like too much work, giving an outside PR consultancy admin privileges takes the pressure off having to think up creative posts and spending valuable hours engaging with your clients online. MeMedia has been utilising these marketing channels for our clients for years. The relatively small cost involved in engaging a consultancy will definitely pay dividends if you are planning to get serious about social. But it shouldn’t be a question of ‘if’ – moreso ‘when’.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0402741740 or 0414900030 and we can have a chat.

Speak soon,

Michael Becker

http://michaelbeckersocialmediabusinessbooster.com.au

Large Business Using Social Media

Coca-Cola’s CEO Muhtar Kent says the company’s social media spending represents 20 percent of their advertising budget, compared to just three percent of the total only 5 years ago. And in a surprising twist, he says “We have more than 33 million fans on the Coca-Cola Facebook page, the largest Facebook page of any single brand -- and it wasn’t even created by us.”

In February 2011, Mazda launched their first Facebook Check-in Deal, and tracked a 34% increase in sales of the company’s new Mazda MX-5 Miyako roadsters as a result -- significantly increasing dealer walk-in traffic and exceeding its sales target for the month.

Facebook as a marketing tool allows all business no matter what size to get a Social Media presence. A marketing platform where you can be right beside companies the size of Coca-Cola.

Do you want a Social Media Marketing Plan ?  Contact us !!!

Call me on 0402741740 or 0414900030 and we can have a chat.
Speak soon,

Michael Becker

Social Media Provides a Great Forum for Companies

Using social media to build your business is all about having a dialogue. Traditional marketing approaches of talking 'at' people don't cut it. "Finding out where your customers are spending their time on the web and joining them in authentic, genuine exchanges that add value, is essential.

As a lot of companies are finding out, there is no exact science to social media. But a good business will have a well thought out strategy that utilises social media as one of the tools to grow their business.

Businesses need to show:

• Clarity and consistency with their messages
• Focus on having genuine and authentic conversations
• Reward and celebrate loyal customers
• Add value to the conversations, offering appropriate advice and expertise
• Deal with any negative commentary or issues raised, quickly and honestly

So contact Michael on 0414900030

http://michaelbeckersocialmediabusinessbooster.com.au

Social Media Why Business need to get on board

Social Media is transforming the way the world does business, particularly marketing. 

The window of opportunity that is open right now which is likely to close in the near future.

Even if you are one of the (very small) minority of business owners who has the technical knowledge and knows what to do to correctly utilize social media across the different platforms to build your business, the reality is that you don’t have the available time to devote to social media.

Employing a Social Media Manager  is an option or your business could outs source, to a Social Media Consultant.

6 Ways To Use Social Media Marketing To Achieve Your Acquisition Goals

6 Ways To Use Social Media Marketing To Achieve Your Acquisition Goals

1. Monitor and track conversations across the web. Do this by following key people on Twitter, connecting with them on Linked In and Facebook, subscribing to their blogs and setting up Google Alerts. Look for opportunities to:

• Generate leads: people who are looking for information, or are unhappy with a competitor’s product.
• Increase Conversions and Interactions: people sharing a problem or need that you provide a solution for.
• Improve customer service: both happy and unhappy clients.
• Learn more about your competitors: monitor what conversions are being said about your competitors.
• Identify new markets: track your target audience to learn more about their needs.
• Stay up to date with the latest news and information and for your industry.

2. Connect with your prospects and customers, and listen to what they're saying about your industry, your competitors and you.

3. Engage in conversations to build trust and authority.

4. Generate inbound links to your website, this will boost your organic rankings.

5. Build a credible reputation, a voice of authority in your industry.

6. Promote your valuable content, pulling leads into your funnel.

http://michaelbeckersocialmediabusinessbooster.com.au

LinkedIn is your Business There

LinkedIn

There are so many social media websites around these days; it’s hard to know which one is best suited to your requirement.

Facebook is great for keeping up with mates and building brand awareness for your business, yes, but the difference with LinkedIn is that it is strictly about business. You won’t have to wade through dozens of posts about what Steve did with the boys on Saturday night or how Sally is getting her haircut and wants to know if she should colour as well – LinkedIn is a legitimate speciality business tool.

According to the site, LinkedIn is the “world’s largest professional network with over 100 million members, and growing rapidly”. One hundred million members is nothing to be sneezed at and is proof of LinkedIn’s power.

Here are some key points to get you started on your first foray into LinkedIn:

Establishing a profile

Information is key – make sure you load your page with as much relevant info about you and your business position as possible. But don’t make it too bland. Stand out from the crowd with catchy lines to ensure you engage with, and impact on, the person reading about you. Remember, your ‘summary’ is your elevator pitch – make it memorable and snappy or readers will get off at the next floor.

Treat your profile as a modern resume – email your URL rather than snail-mailing a pile of paper (and make sure you personalise your LinkedIn URL, rather than offering up a forgettable string of auto-generated letters and numbers).

Have you Googled yourself lately? LinkedIn profiles rise to the top of search results which enables you to have some control over the first impression someone gets of you.
As a day-to-day, general business tool

LinkedIn contacts generally stay up to date so while your business associates are moving from job to job, from town to town, you can easily keep up with them.

A LinkedIn search will quickly give you background on a potential hire (and reference checks), or a new client, or a potential sales target.

LinkedIn keeps you informed of job opportunities, sales leads, freelance work etc.
Boosting your business

Now that you have a profile, let’s really leverage the site. Join relevant ‘Groups’ and mingle with experts in your field.

Use LinkedIn’s ‘Answers’ feature to ask business questions and get great answers. If you answer other people’s questions with business nous, you yourself will become an expert in their eyes, all the while building a strong business reputation.

Social media success, like anything, takes time to build and grow. But knowing where to start is half the battle. And, no, you will not make sales today by joining LinkedIn, but it is another way to build that all-important brand awareness in an increasingly digital-savvy marketplace.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on  0414900030 and we can have a chat.

Speak soon,

Michael Becker

Social Media Overview

Facebook Management

For clients who want to start connecting online and soft-selling their products using Facebook, our Facebook Business Page or Facebook Fan page service is the way to get started fast. By interacting with others using Facebook Business Pages you provide easy ways for others to connect with you online outside of your website as well as increased ways to showcase your services and seasonal promotions.

Not only will a Facebook Business page help to position your company or personal name as a leader in your industry, but when used effectively Facebook Business Pages can bring you business, create new selling opportunities, attract potential employees, and start conversations with prospects.

Linkedin Management and Marketing

Linkedin is growing every day.  It almost has 100,000,000 million users.  It is barely behind Twitter but far ahead of it with the quality of people.  What makes Linkedin work is wonderful is you are dealing with professionals who are looking to network.

Twitter Management

 Some of those millions of Twitter users, 175,000 of them, are your customers.  Our social management Twitter services will help you connect with the twitter users in both your target market but also your location.

What our Twitter management service can do for you:

Develop the Twitter plan (including ideas on what you can do increase your business)

Start a Twitter account including a background design and logo incorporation (if you need this)

Follow people in your customer base per day
Generate an initial twitter following

Link your website

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0402741740 or 0414900030 and we can have a chat.

Speak soon,

Michael Becker

http://michaelbeckersocialmediabusinessbooster.com.au

For companies that have yet to understand or implement social media, it’s not too late to get involved with these powerful platforms. OpenForum.com recently outlined some simple steps to help social network novices become familiar with these major marketing channels.

1. Concentrate on Your Business and Brand – Rather than getting overwhelmed by the numerous social media platforms, focus on defining your brand’s purpose and promise, then use social media as a way to promote these attributes.

2. Decide on Your Marketing Strategy – This shouldn’t be a complicated plan, but rather a set of goals you hope to achieve from your social media efforts. Your strategy will help you develop initiatives and determine directions that are in the best interest of your brand and your objectives.

3. Think of Social Media Platforms as Places – After clearly defining your brand message and strategy, think about how you’ll use social media. Picture each social media platform as a separate address with different people residing at each one. When you enter each address, you’ll talk to the people within and overhear other simultaneous conversations. Now, plan what you want to say to these people about your brand and realize that they are likely to listen, respond, and discuss your brand with others. You don’t want to come on too strong, but you want to casually share your message and get people involved in your conversation. When you look at social media this way, it’s much easier to navigate and understand.

4. Take a Personal Approach to Business – When interacting on social media, no one wants to hear a stuffy corporate message. Humanize your business by using a relaxed, friendly tone and sharing personal experiences that resonate with others.

5. Don’t Sell, Just Share – Social media should never be used as a sales tool because a hard-sell approach alienates your followers and gives your brand a bad image. Instead, use these forums to share, interact, educate, build relationships, boost your credibility, and connect with new people. By taking this approach to earning consumers’ trust, the sales will soon follow.

6. Establish Your Presence – Turn your social media pages into engaging destinations by posting interesting content, compelling features, worthwhile promotions, and valuable information about your brand. Once you’ve started attracting followers, continue to post fresh content, start conversations, and encourage interaction to keep them coming back.

Remember, social media is relatively new for everyone. We’re all still trying to figure out the best ways to use social networks to make the most of our marketing efforts.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0402741740 or 0414900030 and we can have a chat.

Speak soon,

Michael Becker

http://michaelbeckersocialmediabusinessbooster.com.au