6 Ways To Use Social Media Marketing To Achieve Your Acquisition Goals

6 Ways To Use Social Media Marketing To Achieve Your Acquisition Goals

1. Monitor and track conversations across the web. Do this by following key people on Twitter, connecting with them on Linked In and Facebook, subscribing to their blogs and setting up Google Alerts. Look for opportunities to:

• Generate leads: people who are looking for information, or are unhappy with a competitor’s product.
• Increase Conversions and Interactions: people sharing a problem or need that you provide a solution for.
• Improve customer service: both happy and unhappy clients.
• Learn more about your competitors: monitor what conversions are being said about your competitors.
• Identify new markets: track your target audience to learn more about their needs.
• Stay up to date with the latest news and information and for your industry.

2. Connect with your prospects and customers, and listen to what they're saying about your industry, your competitors and you.

3. Engage in conversations to build trust and authority.

4. Generate inbound links to your website, this will boost your organic rankings.

5. Build a credible reputation, a voice of authority in your industry.

6. Promote your valuable content, pulling leads into your funnel.

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