LinkedIn is your Business There

LinkedIn

There are so many social media websites around these days; it’s hard to know which one is best suited to your requirement.

Facebook is great for keeping up with mates and building brand awareness for your business, yes, but the difference with LinkedIn is that it is strictly about business. You won’t have to wade through dozens of posts about what Steve did with the boys on Saturday night or how Sally is getting her haircut and wants to know if she should colour as well – LinkedIn is a legitimate speciality business tool.

According to the site, LinkedIn is the “world’s largest professional network with over 100 million members, and growing rapidly”. One hundred million members is nothing to be sneezed at and is proof of LinkedIn’s power.

Here are some key points to get you started on your first foray into LinkedIn:

Establishing a profile

Information is key – make sure you load your page with as much relevant info about you and your business position as possible. But don’t make it too bland. Stand out from the crowd with catchy lines to ensure you engage with, and impact on, the person reading about you. Remember, your ‘summary’ is your elevator pitch – make it memorable and snappy or readers will get off at the next floor.

Treat your profile as a modern resume – email your URL rather than snail-mailing a pile of paper (and make sure you personalise your LinkedIn URL, rather than offering up a forgettable string of auto-generated letters and numbers).

Have you Googled yourself lately? LinkedIn profiles rise to the top of search results which enables you to have some control over the first impression someone gets of you.
As a day-to-day, general business tool

LinkedIn contacts generally stay up to date so while your business associates are moving from job to job, from town to town, you can easily keep up with them.

A LinkedIn search will quickly give you background on a potential hire (and reference checks), or a new client, or a potential sales target.

LinkedIn keeps you informed of job opportunities, sales leads, freelance work etc.
Boosting your business

Now that you have a profile, let’s really leverage the site. Join relevant ‘Groups’ and mingle with experts in your field.

Use LinkedIn’s ‘Answers’ feature to ask business questions and get great answers. If you answer other people’s questions with business nous, you yourself will become an expert in their eyes, all the while building a strong business reputation.

Social media success, like anything, takes time to build and grow. But knowing where to start is half the battle. And, no, you will not make sales today by joining LinkedIn, but it is another way to build that all-important brand awareness in an increasingly digital-savvy marketplace.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on  0414900030 and we can have a chat.

Speak soon,

Michael Becker

Social Media Overview

Facebook Management

For clients who want to start connecting online and soft-selling their products using Facebook, our Facebook Business Page or Facebook Fan page service is the way to get started fast. By interacting with others using Facebook Business Pages you provide easy ways for others to connect with you online outside of your website as well as increased ways to showcase your services and seasonal promotions.

Not only will a Facebook Business page help to position your company or personal name as a leader in your industry, but when used effectively Facebook Business Pages can bring you business, create new selling opportunities, attract potential employees, and start conversations with prospects.

Linkedin Management and Marketing

Linkedin is growing every day.  It almost has 100,000,000 million users.  It is barely behind Twitter but far ahead of it with the quality of people.  What makes Linkedin work is wonderful is you are dealing with professionals who are looking to network.

Twitter Management

 Some of those millions of Twitter users, 175,000 of them, are your customers.  Our social management Twitter services will help you connect with the twitter users in both your target market but also your location.

What our Twitter management service can do for you:

Develop the Twitter plan (including ideas on what you can do increase your business)

Start a Twitter account including a background design and logo incorporation (if you need this)

Follow people in your customer base per day
Generate an initial twitter following

Link your website

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0402741740 or 0414900030 and we can have a chat.

Speak soon,

Michael Becker

http://michaelbeckersocialmediabusinessbooster.com.au

For companies that have yet to understand or implement social media, it’s not too late to get involved with these powerful platforms. OpenForum.com recently outlined some simple steps to help social network novices become familiar with these major marketing channels.

1. Concentrate on Your Business and Brand – Rather than getting overwhelmed by the numerous social media platforms, focus on defining your brand’s purpose and promise, then use social media as a way to promote these attributes.

2. Decide on Your Marketing Strategy – This shouldn’t be a complicated plan, but rather a set of goals you hope to achieve from your social media efforts. Your strategy will help you develop initiatives and determine directions that are in the best interest of your brand and your objectives.

3. Think of Social Media Platforms as Places – After clearly defining your brand message and strategy, think about how you’ll use social media. Picture each social media platform as a separate address with different people residing at each one. When you enter each address, you’ll talk to the people within and overhear other simultaneous conversations. Now, plan what you want to say to these people about your brand and realize that they are likely to listen, respond, and discuss your brand with others. You don’t want to come on too strong, but you want to casually share your message and get people involved in your conversation. When you look at social media this way, it’s much easier to navigate and understand.

4. Take a Personal Approach to Business – When interacting on social media, no one wants to hear a stuffy corporate message. Humanize your business by using a relaxed, friendly tone and sharing personal experiences that resonate with others.

5. Don’t Sell, Just Share – Social media should never be used as a sales tool because a hard-sell approach alienates your followers and gives your brand a bad image. Instead, use these forums to share, interact, educate, build relationships, boost your credibility, and connect with new people. By taking this approach to earning consumers’ trust, the sales will soon follow.

6. Establish Your Presence – Turn your social media pages into engaging destinations by posting interesting content, compelling features, worthwhile promotions, and valuable information about your brand. Once you’ve started attracting followers, continue to post fresh content, start conversations, and encourage interaction to keep them coming back.

Remember, social media is relatively new for everyone. We’re all still trying to figure out the best ways to use social networks to make the most of our marketing efforts.

This is why you need to call us, today, so we can talk about how we can implement a strategy for you business.

Call me on 0402741740 or 0414900030 and we can have a chat.

Speak soon,

Michael Becker

http://michaelbeckersocialmediabusinessbooster.com.au