Tuesday 14 February 2023

 A brief overview of the latest social media statistics in Australia as of January 2022, which you can use for a blog:

  1. Facebook remains the most popular social media platform in Australia with 16 million monthly active users.

  2. YouTube is the second most popular social media platform in Australia with 16.4 million monthly active users.

  3. Instagram has 10 million monthly active users in Australia, making it the third most popular platform.

  4. LinkedIn has 9 million registered users in Australia, and it's the most popular social media platform for professionals.

  5. Twitter has 5.2 million monthly active users in Australia.

  6. TikTok has become increasingly popular in Australia, with 3.5 million monthly active users.

  7. Snapchat has 2.9 million monthly active users in Australia.

  8. Pinterest has 2.7 million monthly active users in Australia.

  9. WhatsApp has 5 million active users in Australia, and it's the most popular messaging app.

  10. WeChat has 3.5 million active users in Australia, and it's the most popular social media platform for Chinese Australians.

These statistics show that social media is still a popular way for Australians to connect and engage with others online. As a blogger, you can use these statistics to better understand your audience and tailor your content to the platforms they use the most.